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Brand Kit · Cherished Group

Cherished Wedding Venues

Cherished Wedding Venues

A curated wedding venue discovery brand for beautiful, meaningful and memorable celebrations.

Cream, champagne and soft gold. Romantic, refined and reassuring.

Logo and favicon are final. The social share images (OG and banner) are still in preparation — contact press@cherishedgroup.com for those.

01 · Identity

Logos & marks

Primary marks for use across web, social and partner placements. Use the dark-background version on any surface darker than #2A2A30.

Primary logo

Primary logo

SVG
Dark-background logo

Dark-background logo

SVG
Icon / app mark

Icon / app mark

SVG
Favicon 32×32

Favicon 32×32

SVG

02 · Sharing

Social & sharing assets

Open Graph and social profile assets used when the site is shared on Facebook, X, LinkedIn, Instagram and Pinterest.

Social avatar (1:1)

Social avatar (1:1)

SVG
OG image (1200×630)

OG image (1200×630)

Placeholder
Social banner (3:1)

Social banner (3:1)

Placeholder

03 · Colour

Colour palette

A restrained palette built around cream, soft gold and deep charcoal. Use Primary sparingly — it signals premium moments.

Warm Taupe

#7C5A40

Headers, premium surfaces, primary buttons

Bronze

#B98E62

Highlights, call-to-action, key emphasis

Blush Ivory

#FBF7F3

Default page background

Ink

#2A211B

Body text

04 · Typography

Typography & samples

Serif headlines paired with a clean modern sans for body text. Headlines should feel editorial — never advertorial.

Heading sample

A venue for the day they'll always remember.

Body sample

Curated, vetted wedding venues across the UK and beyond — paired with couples through a network of trusted planners.

05 · Voice

Brand voice

Editorial bridal-magazine warmth. Reassures during a high-stakes decision. Specific, never gushing.

Tone

romanticrefinedreassuringeditorial

Words to use

curatedcelebratedconsideredplannedpaired

Words to avoid

dream day clichésover-promising languageprice-led copy

06 · Imagery

Image style

Venue exteriors at golden hour, tablescapes, florals in champagne tones, couples in candid moments.

Use

venue architecturetablescape close-upssoft floralscandid couple moments

Avoid

posed-bride stockcake-cutting clichéscommercial wedding photography

07 · Compliance

Footer compliance wording

The required regulatory wording that appears in the site footer across every page.

Cherished Wedding Venues is affiliated with InteleTravel UK, under ABTA membership number P7384. InteleTravel UK are appointed agents for our suppliers who are ATOL holders.

08 · Get in touch

Contact

For brand, press and partnership enquiries please use the addresses below.